This Week's Lessons

Use the coursework schedule to ensure that your blog is complete. Create a post which identifies any gaps in your work and set deadlines to meet them. Below is a rough guide to what grade your blog could secure

A level 1 blog (0-5/20) will contain ALL of the following:

  • 0-1 music video, digipak and advert analysis
  • Analysis will be basic with basic reference to camera angles and theory
  • posts which contain mainly images with no reflection/explanation
  • incomplete storyboards
  • little evidence of drafting process
  • no animatic


A level 2 blog (6-10/20) will contain ALL of the following:

  • 2+ music video, digipak and advert analysis
  • Analysis will be minimal with some reference to camera angles and theory
  • posts which contain mainly images with simple reflection/explanation
  • partial storyboard
  • evidence of drafting of digipak and advert
  • incomplete/partial animatic
  • minimal audience feedback


A level 3 blog (11-15/20) will contain ALL of the following:

  • 3 music video, digipak and advert analysis
  • Analysis will be proficient with many references to camera angles and connections to theory
  • posts which contain many images which form the basis of candidates reflection/explanation
  • complete storyboard
  • drafts for both digipak and advert
  • complete animatic
  • some evidence of audience feedback


A level 4 blog (16-20/20) will contain ALL of the following:

  • 3 music video, digipak and advert analysis
  • Analysis will be excellent with extensive references to camera angles, connections to theory, frequent use of key terminology (amplification, illustration etc).
  • posts which contain many images which form the basis of candidates reflection/explanation
  • complete storyboard
  • drafts for both digipak and advert
  • complete animatic
  • comprehensive evidence of audience feedback given and received
  • reflection on feedback


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