In 2005, Microsoft made a "Jump In" ad for their Xbox 360 console that never aired. The ad, deemed too controversial, showed commuters on a subway platform playing "shoot ‘em up" with their fingers.
The following is from Ad Punch November 25th 2005
The xbox 360 ad which shows people are shooting at each other while running around is perceived as too much violent for lil kids. Robbie Bach of Microsoft told Businessweek that in this tense violent milieu it better to withdraw the advert from television even though it looks like an award winning piece.
The ad as conveyed by insiders exclusively meant for broader audience and not for hard core gamers.
The adspot was shot on a subway platform, where commuters like kids run around in a fake backyard battle.
LINK
Comments
Post a Comment