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POMO Question 5

March 31, 2014

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Explain why the idea of 'postmodern media' might be considered controversial. [50 marks]

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Hyperreality examples

1.A magazine photo of a model that has been touched up with a computer. 2.Films in which characters and settings are either digitally enhanced or created entirely from CGI (e.g.: 300 , Sin City, The Avengers (any super hero movie). 3.A well manicured garden (nature as hyperreal). 4.Any massively promoted versions of historical or present "facts" (e.g. " General Ignorance " from QI , where the questions have seemingly obvious answers, which are actually wrong). 5. Professional sports athletes as super, invincible versions of the human beings . 6.Many world cities and places which did not evolve as functional places with some basis in reality, as if they were creatio ex nihilo (literally 'creation out of nothing'): Disney World ; Dubai ; Celebration, Florida ; and Las Vegas . 7. TV and film in general (especially "reality" TV ), due to its creation of a world of fantasy and its dependence that the viewer will engage with these ...

Example Music Video Analysis (By Rhia Assi)

Summer hw music video analysis from rhiaassi

Postmodern Audiences

The impact of postmodern media on audiences and the ways in which we think about texts. How do post-modern media texts challenge traditional text-reader relations and the concept of representation? In what ways do media audiences and industries operate differently in a post-modern world? • have audiences become accustomed to the stimulation and excitement of spectacular films/games and a sense of spectacle has become something that (young?) audiences increasingly demand from cultural experiences? • has narrative coherence become less important for audiences? • in terms of ideas, has cultural material become more simplistic and superficial, and audiences are no longer so concerned with the process of understanding a text. Think here about a film like Moulin Rouge where the plot is in some sense irrelevant to the overall impact of the film. • has the attention span of audiences reduced as they become increasingly accustomed to the spectacle-driven and episodic nature of postmodern texts ...

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POMO Question 5

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